Daisy & Elizabeth is a Brooklyn-based creative company founded by two friends, Daisy Hartmann and Elizabeth NeSmith. Originally founded as a lingerie and swimwear line, the company launched their debut collection in the spring of 2014, just a few years after the two received their BFA’s in Intimate Apparel Design from the Fashion Institute of Technology. The girls, both born and bred below the Mason-Dixon, constantly draw inspiration from their diverse backgrounds; Daisy being a first-generation American to immigrant parents and Elizabeth, a small town girl who can trace her lineage back for generations in the states. The girls' distinct upbringings help to influence and create a lifestyle brand infused with large doses of Americana, femininity and free-spirit.
With the success of their clothing company, Daisy and Elizabeth were inspired to open their own brick and mortar storefront, Wild West Brooklyn, which carries everything from apothecary to home goods, boots, vintage and of course lingerie. The expansion of their brand now goes beyond apparel design and retail curation, and into styling and production projects, in collaboration with other indie designers, photographers, models and musicians. The D&E aesthetic celebrates a woman who is strong-willed and free-wheeling, she's a little bit country and a little bit rock 'n' roll; in essence she's the Modern Cowgirl.